Beer company ‘apologizes for any violation’ for artwork featuring Hindu goddess


A beer company said it would look at possible alternatives in the future after illustrations depicting the Hindu goddess “Kali” appearing on one of their branded cans.

The company said it contacted the Nevada-based “Universal Hinduism Society” and Rajan Zed who called the can of beer “very inappropriate.”

In Hinduism, the goddess Kali, who personifies Sakti or divine energy, is considered the goddess of time and change. Some Bengali poets have described her as the supreme deity.

The company said, “Kali Yuga has been part of our staple beer line for three years now and there has been no comment or hint of offense to the Hindu community before, but it is obviously something that we don’t take it lightly, and we would like to officially state that we wholeheartedly apologize for any offense we have caused.

“Kali Yuga will continue to be part of our core lineup, but we are more than happy to work with Mr. Zed and members of the Universal Society of Hinduism to discuss possible alternatives or modifications to future works of art. art for beer that would be deemed more “appropriate”.

In a message to Mr Zed, the Nottingham-based company described how the artwork was chosen: “First and foremost, we would like to apologize for any offense this has caused to the Hindu community. international. We can categorically state that it was absolutely not our intention to offend or “hurt the devotees” of the Hindu religion in any way.

“We are a brewery, yes. We do beer, yes. But before making beer, we made ‘Bang’ – The Elephant; The main character at the forefront of our brand. We set out to tell the story of ‘Bang’ and his journey through our beers and the accompanying artwork, with each of our main beers being important for a different part of his journey.

“Kali Yuga – East India Porter is part of a ying and yang element in Bang history and is the sister beer of Odissi – East India Pale Ale. This light versus dark aspect was in our thoughts from the start and we felt that Kali Yuga: The Age of Darkness was representative of this particular point in Bang’s story and journey.

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